/*
 * Axon look v3: a bright working studio that makes ads.
 * Warm paper, hard ink outlines, one loud orange, offset "stamp" shadows,
 * and the work itself (sample ad cards) as the main visual.
 * Palette and type live here, in one place. Change these tokens to rebrand.
 * Text pairs meet WCAG AA: ink on paper 15:1, muted on paper 6.7:1,
 * ink on orange 5.9:1, orange text uses --loud-text (5:1 on paper).
 */
:root {
  --paper: #f6f0e4;
  --paper-2: #ece3d0;
  --card: #fffdf7;
  --ink: #16110b;
  --ink-2: #0c0905;
  --text: #16110b;
  --muted: #554b3b;
  --on-ink: #f6f0e4;
  --on-ink-muted: #cfc2a9;
  --line: #d8ccb4;
  --loud: #ff5a24;
  --loud-strong: #ff7647;
  --loud-ink: #16110b;
  --loud-text: #b2310a;
  --yellow: #ffd23f;
  --blush: #ffd0c4;
  --sage: #cfe5c2;
  --sky: #c6e0f4;
  --focus: #2457d6;
  --warn-bg: #fff1bf;
  --warn-text: #6b4a00;
  --error: #b3261e;
  --radius: 18px;
  --radius-sm: 10px;
  --max: 78rem;
  --font: "Helvetica Neue", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Arial, sans-serif;
  --display: Georgia, "Iowan Old Style", "Palatino Linotype", "Book Antiqua", "Times New Roman", serif;
  --mono: ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;
  --stamp: 6px 6px 0 0 var(--ink);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
body {
  margin: 0; background: var(--paper); color: var(--text);
  font-family: var(--font); font-size: 1rem; line-height: 1.65;
  -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale;
}
img { max-width: 100%; height: auto; }
a { color: var(--ink); text-underline-offset: 4px; text-decoration-thickness: 2px; text-decoration-color: var(--loud); }
a:hover { text-decoration-color: var(--ink); }
:focus-visible { outline: 3px solid var(--focus); outline-offset: 3px; }
[id] { scroll-margin-top: 6rem; }
::selection { background: var(--ink); color: var(--yellow); }

h1, h2 { margin: 0 0 .8rem; font-weight: 700; font-family: var(--display); line-height: .98; letter-spacing: -.012em; text-wrap: balance; }
h1 { font-size: clamp(2.9rem, 7.2vw, 6.25rem); }
h2 { font-size: clamp(2.1rem, 5vw, 4rem); }
h3 { margin: 0 0 .6rem; font-weight: 700; font-size: 1.25rem; font-family: var(--display); line-height: 1.25; letter-spacing: 0; text-transform: none; }
h4 { margin: 2rem 0 .8rem; font-weight: 800; font-size: .78rem; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); }
p { margin: 0 0 1rem; }
code { font-family: var(--mono); font-size: .9em; }
strong { font-weight: 700; }

.skip { position: absolute; left: -999px; top: 0; background: var(--ink); color: var(--paper); padding: .5rem 1rem; z-index: 50; }
.skip:focus { left: 1rem; }
.visually-hidden { position: absolute !important; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }

.wrap { max-width: var(--max); margin: 0 auto; padding: 0 clamp(1.25rem, 4vw, 3rem); }
.narrow { max-width: 50rem; }

/* Header */
.site-header {
  position: sticky; top: 0; z-index: 30;
  background: rgba(246, 240, 228, .92); -webkit-backdrop-filter: blur(12px); backdrop-filter: blur(12px);
  border-bottom: 2px solid var(--ink);
}
.site-header .wrap { display: flex; align-items: center; justify-content: space-between; gap: 1.5rem; min-height: 4.25rem; }
.wordmark { color: var(--ink); text-decoration: none; font-weight: 700; font-size: 1.5rem; font-family: var(--display); letter-spacing: -.01em; }
.wordmark:hover { color: var(--loud-text); }
.nav { display: flex; gap: 1.75rem; align-items: center; }
.nav a { color: var(--ink); text-decoration: none; font-size: .86rem; font-weight: 800; }
.nav a:not(.btn):hover { color: var(--loud-text); }
.nav .nav-cta { display: none; }
@media (min-width: 48rem) { .nav .nav-cta { display: inline-block; } }

/* Marquee ticker */
.marquee { overflow: hidden; background: var(--ink); padding: .8rem 0; }
.marquee-track { display: flex; width: max-content; gap: 3rem; animation: marquee 28s linear infinite; }
.marquee-item { display: flex; align-items: center; gap: 3rem; white-space: nowrap; }
.marquee span.t { font-family: var(--display); font-size: clamp(1rem, 1.8vw, 1.25rem); color: var(--on-ink); font-weight: 700; }
.marquee span.d { color: var(--loud); font-size: 1.2rem; }
@keyframes marquee { from { transform: translateX(0); } to { transform: translateX(-50%); } }

/* Buttons */
.btn {
  display: inline-block; background: var(--card); color: var(--ink);
  border: 2px solid var(--ink); border-radius: 999px;
  padding: 1rem 2rem; font: inherit; font-size: .9rem; font-weight: 800;
  text-decoration: none; text-align: center; cursor: pointer; line-height: 1.2;
  box-shadow: 4px 4px 0 0 var(--ink);
  transition: transform .12s ease, box-shadow .12s ease, background .12s ease;
}
.btn:hover { transform: translate(2px, 2px); box-shadow: 2px 2px 0 0 var(--ink); background: var(--yellow); }
.btn:active { transform: translate(4px, 4px); box-shadow: 0 0 0 0 var(--ink); }
.btn-solid { background: var(--loud); }
.btn-solid:hover { background: var(--loud-strong); }
.btn-on-loud { background: var(--ink); color: var(--paper); box-shadow: 5px 5px 0 0 var(--card); border-color: var(--ink); }
.btn-on-loud:hover { background: var(--ink-2); box-shadow: 2px 2px 0 0 var(--card); }
.btn-small { padding: .6rem 1.15rem; font-size: .8rem; box-shadow: 3px 3px 0 0 var(--ink); }
.btn-secondary { background: var(--card); }
.btn-block { display: block; width: 100%; }
.btn-row { display: flex; flex-wrap: wrap; gap: 1.25rem 1.75rem; align-items: center; }
.text-link { font-size: .88rem; font-weight: 800; text-decoration: none; border-bottom: 3px solid var(--loud); padding-bottom: .1rem; }
.text-link:hover { background: var(--yellow); }

/* Sections and colour blocks */
.section { padding: clamp(4.5rem, 9vw, 7.5rem) 0; border-top: 2px solid var(--ink); }
.section-alt { background: var(--paper-2); }
.section-loud { background: var(--loud); color: var(--loud-ink); }
.section-loud .muted, .section-loud .lede { color: var(--ink); opacity: .85; }
.section-loud a:not(.btn) { color: var(--ink); text-decoration-color: var(--ink); }
.section-ink { background: var(--ink); color: var(--on-ink); }
.section-ink h1, .section-ink h2, .section-ink h3 { color: var(--on-ink); }
.section-ink .muted, .section-ink .lede, .section-ink .eyebrow { color: var(--on-ink-muted); }
.section-ink a:not(.btn) { color: var(--on-ink); }
.section-ink .btn-solid { border-color: var(--on-ink); box-shadow: 5px 5px 0 0 var(--on-ink); }
.section-ink .btn-solid:hover { box-shadow: 2px 2px 0 0 var(--on-ink); }
.section-head { display: grid; gap: 1.25rem; margin-bottom: clamp(2.5rem, 6vw, 4rem); }
@media (min-width: 60rem) { .section-head { grid-template-columns: 1fr 1.6fr; align-items: end; } }
.section-head h2 { margin: 0; }
.lede { font-size: 1.2rem; color: var(--muted); line-height: 1.55; max-width: 40rem; }
.muted { color: var(--muted); }
.small { font-size: .88rem; }
.eyebrow {
  display: flex; align-items: center; gap: .75rem; margin-bottom: 1.25rem;
  font-size: .76rem; font-weight: 800; text-transform: uppercase; letter-spacing: .14em; color: var(--muted);
}
.eyebrow-pill::before, .live::before {
  content: ""; width: .6rem; height: .6rem; border-radius: 50%; background: var(--loud); border: 2px solid var(--ink); flex: none;
  animation: pulse 2.4s infinite;
}
@keyframes pulse { 0% { box-shadow: 0 0 0 0 rgba(255, 90, 36, .55); } 70%, 100% { box-shadow: 0 0 0 .6rem rgba(255, 90, 36, 0); } }
.section-loud .eyebrow-pill::before { background: var(--ink); }
.index { font-family: var(--mono); font-size: .75rem; color: var(--muted); letter-spacing: .08em; }
.ink { background: transparent; }

/* Inner page hero */
.hero { position: relative; padding: clamp(4rem, 9vw, 7rem) 0 clamp(3rem, 6vw, 4.5rem); overflow: hidden; }
.hero .wrap { position: relative; z-index: 1; }
.hero .lede { margin-top: 1.5rem; }

/* Home hero: copy left, sample ads right */
.hero-split { padding: clamp(2.5rem, 6vw, 4.5rem) 0 clamp(3.5rem, 8vw, 6rem); overflow: hidden; }
.hero-grid { display: grid; gap: 3rem; align-items: center; }
@media (min-width: 62rem) { .hero-grid { grid-template-columns: 1.05fr .95fr; gap: 2rem; } }
.hero-copy { max-width: 40rem; }
.lead-inline { display: flex; align-items: center; gap: .9rem; margin-top: 2rem; }
.lead-inline .lead-avatar, .lead-inline .lead-avatar-fallback { width: 2.75rem; height: 2.75rem; }
.lead-inline p { margin: 0; font-size: .92rem; line-height: 1.4; color: var(--muted); }
.lead-inline strong { color: var(--ink); }
.lead-avatar { border-radius: 50%; object-fit: cover; flex: none; border: 2px solid var(--ink); background: var(--card); }
.lead-avatar-fallback {
  border-radius: 50%; flex: none; display: flex; align-items: center; justify-content: center;
  background: var(--card); border: 2px dashed var(--ink); color: var(--muted);
  font-family: var(--mono); font-size: .6rem; text-align: center; line-height: 1.1; padding: .2rem;
}

/* Sample ad cards: the work, drawn in CSS */
.ad-wrap { position: relative; }
.ad-stack { display: flex; gap: 1.1rem; overflow-x: auto; scroll-snap-type: x mandatory; padding: 1.4rem 1.25rem 2rem; margin: 0 -1.25rem; }
.ad {
  --r: 0deg; position: relative; flex: 0 0 12.75rem; scroll-snap-align: center;
  background: var(--card); border: 2px solid var(--ink); border-radius: 16px; box-shadow: var(--stamp);
  font-size: .78rem; line-height: 1.35; color: var(--ink); transform: rotate(var(--r));
  transition: transform .2s ease;
}
.ad:hover { --r: 0deg; transform: translateY(-5px) scale(1.02); z-index: 10; }
.ad-top { display: flex; align-items: center; gap: .55rem; padding: .55rem .7rem; }
.ad-avatar { width: 1.6rem; height: 1.6rem; border-radius: 50%; background: var(--loud); border: 2px solid var(--ink); flex: none; }
.ad-brand { font-weight: 800; display: block; line-height: 1.1; }
.ad-sponsored { display: block; color: var(--muted); font-size: .66rem; }
.ad-media { aspect-ratio: 1 / 1; padding: .9rem; display: flex; flex-direction: column; justify-content: center; gap: .55rem; border-top: 2px solid var(--ink); border-bottom: 2px solid var(--ink); position: relative; }
.ad-headline { font-family: var(--display); font-weight: 700; font-size: 1.45rem; line-height: 1.02; margin: 0; letter-spacing: -.01em; }
.ad-sub { font-size: .74rem; margin: 0; max-width: 11rem; }
.ad-foot { display: flex; justify-content: space-between; align-items: center; gap: .5rem; padding: .55rem .7rem; background: var(--paper-2); border-radius: 0 0 14px 14px; }
.ad-foot span:first-child { font-size: .66rem; color: var(--muted); }
.ad-cta { font-weight: 800; font-size: .68rem; background: var(--ink); color: var(--paper); padding: .3rem .65rem; border-radius: 6px; }
.ad-tag {
  position: absolute; top: -.75rem; right: -.45rem; z-index: 2; background: var(--ink); color: var(--yellow);
  font-weight: 800; font-size: .64rem; letter-spacing: .08em; text-transform: uppercase; padding: .3rem .6rem; border-radius: 5px; transform: rotate(4deg);
}
.ad--sun .ad-media { background: var(--yellow); }
.ad--blush .ad-media { background: var(--blush); }
.ad--sage .ad-media { background: var(--sage); }
.ad--sky .ad-media { background: var(--sky); }
.ad--clay .ad-media { background: var(--loud); }
.ad--ink .ad-media { background: var(--ink); color: var(--on-ink); }
.ad-play { width: 2.6rem; height: 2.6rem; border-radius: 50%; background: var(--card); border: 2px solid var(--ink); display: grid; place-items: center; }
.ad-play::after { content: ""; margin-left: .2rem; border-left: .8rem solid var(--ink); border-top: .5rem solid transparent; border-bottom: .5rem solid transparent; }
.ad-compare { display: grid; grid-template-columns: 1fr 1fr; gap: .5rem; }
.ad-compare div { background: var(--card); border: 2px solid var(--ink); border-radius: 8px; padding: .5rem; display: grid; gap: .35rem; font-weight: 800; font-size: .66rem; text-transform: uppercase; letter-spacing: .06em; }
.ad-compare i { display: block; height: .4rem; border-radius: 3px; background: var(--ink); opacity: .85; }
.ad-compare div:last-child i { opacity: .25; }
.ad-burst {
  position: absolute; z-index: 20; top: -.3rem; right: .25rem; width: 6.2rem; height: 6.2rem; border-radius: 50%;
  background: var(--loud); border: 2px solid var(--ink); box-shadow: 4px 4px 0 0 var(--ink); transform: rotate(10deg);
  display: grid; place-items: center; text-align: center; font-family: var(--display); font-weight: 700; font-size: 1.05rem; line-height: 1;
}
.ad-burst span { display: block; font-family: var(--font); font-size: .6rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.ad-caption { font-size: .82rem; color: var(--muted); margin: 1rem 0 0; position: relative; z-index: 31; }
.ad-caption strong { color: var(--ink); }
@media (min-width: 62rem) {
  .ad-stack { display: block; position: relative; height: 41rem; overflow: visible; padding: 0; margin: 0 0 0 auto; max-width: 36rem; }
  .ad { position: absolute; flex: none; width: 13.25rem; }
  .ad-1 { left: 0; top: 4rem; --r: -5deg; z-index: 1; }
  .ad-2 { left: 11.4rem; top: .5rem; --r: 3deg; z-index: 3; }
  .ad-3 { left: 22.6rem; top: 4.5rem; --r: 5deg; z-index: 2; }
  .ad-4 { left: 3.6rem; top: 18.4rem; --r: 4deg; z-index: 4; }
  .ad-5 { left: 17.4rem; top: 19.2rem; --r: -4deg; z-index: 5; }
  .ad-burst { top: -1.4rem; right: 0; }
}

/* Problem slabs */
.slabs { display: grid; border-top: 2px solid var(--ink); border-bottom: 2px solid var(--ink); }
@media (min-width: 60rem) { .slabs { grid-template-columns: repeat(3, 1fr); } }
.slab { padding: clamp(2.5rem, 7vw, 4rem) clamp(1.5rem, 4vw, 2.5rem); min-height: 19rem; display: flex; flex-direction: column; justify-content: flex-end; border-bottom: 2px solid var(--ink); }
.slab:last-child { border-bottom: 0; }
@media (min-width: 60rem) { .slab { border-bottom: 0; border-right: 2px solid var(--ink); } .slab:last-child { border-right: 0; } }
.slab-ink { background: var(--ink); color: var(--on-ink); }
.slab-loud { background: var(--loud); color: var(--loud-ink); }
.slab-yellow { background: var(--yellow); color: var(--ink); }
.slab .num { font-family: var(--display); font-size: clamp(3.5rem, 8vw, 5.5rem); line-height: .85; margin-bottom: 1rem; font-weight: 700; }
.slab h3 { font-size: clamp(1.3rem, 2.4vw, 1.7rem); }
.slab p { margin-bottom: 0; max-width: 24rem; }

/* Statement band */
.statement { padding: clamp(5rem, 11vw, 9rem) 0; }
.statement h2 { font-size: clamp(2.8rem, 9.5vw, 8rem); line-height: .94; margin-bottom: 2rem; }
.statement-body { display: grid; gap: 1.5rem; }
@media (min-width: 60rem) { .statement-body { grid-template-columns: 1fr 1fr; } .statement-body > :first-child { grid-column: 2; } }

/* Grids and cards */
.grid { display: grid; gap: 1.5rem; }
@media (min-width: 48rem) { .grid-2 { grid-template-columns: repeat(2, 1fr); } .grid-3 { grid-template-columns: repeat(3, 1fr); } .grid-4 { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 64rem) { .grid-4 { grid-template-columns: repeat(4, 1fr); } }
.card {
  border: 2px solid var(--ink); border-radius: var(--radius); background: var(--card);
  padding: 1.75rem; box-shadow: var(--stamp); transition: transform .12s ease, box-shadow .12s ease;
}
.card:hover { transform: translate(2px, 2px); box-shadow: 4px 4px 0 0 var(--ink); }
.card h3 { margin-bottom: .6rem; }
.card > :last-child { margin-bottom: 0; }
.card .muted { font-size: .95rem; }
.panel { border: 2px solid var(--ink); border-radius: var(--radius); background: var(--card); padding: clamp(1.5rem, 3vw, 2.25rem); }
.big-num, .step-num { font-family: var(--mono); font-size: .75rem; letter-spacing: .1em; color: var(--muted); margin-bottom: 1.5rem; display: block; }
.list { padding-left: 1.2rem; margin: 0 0 1rem; }
.list li { margin-bottom: .5rem; }
.checks { list-style: none; padding: 0; margin: 0 0 1.75rem; border-top: 2px solid var(--ink); }
.checks li { padding: .9rem 0 .9rem 2.2rem; border-bottom: 1px solid var(--line); position: relative; font-weight: 600; }
.checks li::before { content: ""; position: absolute; left: .2rem; top: 1.2rem; width: .9rem; height: .9rem; border-radius: 50%; background: var(--loud); border: 2px solid var(--ink); }

.quote { border-left: 5px solid var(--loud); padding-left: 1.75rem; margin: 2rem 0; }
.quote p { font-family: var(--display); font-size: 1.4rem; line-height: 1.4; color: var(--ink); }

/* Signature */
.signature { display: grid; gap: clamp(2rem, 5vw, 3.5rem); align-items: center; }
@media (min-width: 56rem) { .signature { grid-template-columns: 17rem 1fr; } }
.signature-frame { width: 14rem; max-width: 100%; }
.signature-frame img, .signature-frame .fallback {
  display: block; width: 100%; aspect-ratio: 1; object-fit: cover; border: 2px solid var(--ink); border-radius: var(--radius);
  background: var(--card); box-shadow: 8px 8px 0 0 var(--loud);
}
.signature-frame .fallback { display: flex; align-items: center; justify-content: center; color: var(--muted); font-family: var(--mono); font-size: .75rem; border-style: dashed; gap: .3rem; }
.signature-name { font-size: clamp(1.8rem, 3.4vw, 2.4rem); margin-bottom: .4rem; font-family: var(--display); font-weight: 700; line-height: 1.05; }
.signature-role { color: var(--loud-text); font-weight: 800; font-size: .82rem; text-transform: uppercase; letter-spacing: .1em; margin-bottom: 1rem; }
.stamp-row { display: flex; flex-wrap: wrap; gap: .75rem; margin-top: 1.25rem; }
.stamp-badge {
  display: inline-flex; align-items: center; background: var(--yellow); color: var(--ink); border: 2px solid var(--ink);
  padding: .45rem .9rem; font-size: .74rem; font-weight: 800; text-transform: uppercase; letter-spacing: .06em;
  text-decoration: none; transform: rotate(-1.2deg); box-shadow: 3px 3px 0 0 var(--ink); border-radius: 6px;
}
.stamp-badge:nth-child(even) { transform: rotate(1deg); background: var(--blush); }
.stamp-badge:hover { transform: rotate(0deg) translate(-1px, -1px); }

/* Mission timeline */
.mission { display: grid; gap: 1.25rem; }
@media (min-width: 64rem) { .mission { grid-template-columns: repeat(4, 1fr); } }
.mission-step { padding: 1.75rem; border: 2px solid var(--ink); border-radius: var(--radius); background: var(--card); box-shadow: 4px 4px 0 0 var(--ink); }
.mission-step .when { display: block; font-family: var(--mono); font-size: .74rem; letter-spacing: .06em; color: var(--loud-text); margin-bottom: 1rem; text-transform: uppercase; font-weight: 700; }
.milestones { display: grid; gap: 1.25rem; margin-top: 2.5rem; }
@media (min-width: 48rem) { .milestones { grid-template-columns: repeat(3, 1fr); } }
.milestones > div { padding: 1.75rem; border: 2px solid var(--ink); border-radius: var(--radius); box-shadow: 4px 4px 0 0 var(--ink); }
.milestones > div:nth-child(1) { background: var(--loud); }
.milestones > div:nth-child(2) { background: var(--yellow); }
.milestones > div:nth-child(3) { background: var(--ink); color: var(--on-ink); }
.milestones .t { display: block; font-size: clamp(2.25rem, 4.5vw, 3rem); font-family: var(--display); font-weight: 700; line-height: 1; margin-bottom: .6rem; }
.milestones .muted { color: inherit; }

/* Concept wall */
.wall { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1rem; margin-bottom: 2.5rem; }
@media (min-width: 40rem) { .wall { grid-template-columns: repeat(3, 1fr); } }
@media (min-width: 62rem) { .wall { grid-template-columns: repeat(5, 1fr); } }
.tile {
  aspect-ratio: 1 / 1.05; border: 2px solid var(--ink); border-radius: 14px; padding: .85rem; box-shadow: 4px 4px 0 0 var(--ink);
  display: flex; flex-direction: column; justify-content: space-between; background: var(--card); transition: transform .12s ease, box-shadow .12s ease;
}
.tile:hover { transform: translate(2px, 2px) rotate(-1deg); box-shadow: 2px 2px 0 0 var(--ink); }
.tile small { font-size: .62rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; display: flex; justify-content: space-between; gap: .5rem; }
.tile strong { font-family: var(--display); font-size: 1.1rem; line-height: 1.05; }
.tile:nth-child(5n+1) { background: var(--yellow); }
.tile:nth-child(5n+2) { background: var(--blush); }
.tile:nth-child(5n+3) { background: var(--sage); }
.tile:nth-child(5n+4) { background: var(--sky); }
.tile:nth-child(5n+5) { background: var(--loud); }

/* Tiers */
.tiers { display: grid; gap: 1.5rem; }
@media (min-width: 60rem) { .tiers { grid-template-columns: repeat(3, 1fr); } }
.tier { display: flex; flex-direction: column; padding: 2.25rem; border: 2px solid var(--ink); border-radius: var(--radius); background: var(--card); box-shadow: var(--stamp); }
.tier-dark { background: var(--loud); transform: translateY(-.5rem); }
.tier-dark .specs div { border-color: rgba(22, 17, 11, .25); }
.tier-dark .specs dt, .tier-dark .tier-price small, .tier-dark .index { color: var(--ink); opacity: .75; }
.tier-name { font-size: clamp(1.5rem, 2.8vw, 1.85rem); margin-bottom: 1.5rem; }
.tier-price { font-size: clamp(2.6rem, 5vw, 3.4rem); font-family: var(--display); font-weight: 700; line-height: 1; margin: 0 0 1.75rem; }
.tier-price small { font-size: .72rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); margin-left: .35rem; font-family: var(--font); }
.specs { margin: 0 0 2rem; flex: 1; }
.specs div { display: flex; justify-content: space-between; gap: 1rem; padding: .85rem 0; border-bottom: 1px solid var(--line); }
.specs div:first-child { border-top: 1px solid var(--line); }
.specs dt { font-size: .72rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); }
.specs dd { margin: 0; text-align: right; font-size: .95rem; font-weight: 700; }

/* Tables */
.table-wrap { overflow-x: auto; border: 2px solid var(--ink); border-radius: 12px; background: var(--card); }
table { border-collapse: collapse; width: 100%; }
th, td { text-align: left; padding: .85rem 1rem; border-bottom: 1px solid var(--line); vertical-align: top; }
tbody tr:last-child th, tbody tr:last-child td { border-bottom: 0; }
th { font-size: .7rem; text-transform: uppercase; letter-spacing: .1em; color: var(--muted); font-weight: 800; background: var(--paper-2); }
tbody th { font-size: inherit; text-transform: none; letter-spacing: 0; color: var(--ink); font-weight: 700; background: transparent; }

/* Concept Gap Report */
.count { border: 2px solid var(--ink); border-radius: var(--radius); background: var(--card); padding: clamp(1.5rem, 3vw, 2.25rem); position: relative; box-shadow: var(--stamp); }
.count::before { content: "GAP REPORT"; position: absolute; top: -.8rem; right: 1.5rem; background: var(--ink); color: var(--yellow); padding: .25rem .7rem; font-family: var(--mono); font-size: .66rem; letter-spacing: .1em; border-radius: 4px; }
.count h3 { font-size: 1.15rem; }
.count-label { display: inline-block; background: var(--yellow); border: 2px solid var(--ink); color: var(--ink); font-weight: 800; text-transform: uppercase; letter-spacing: .08em; font-size: .68rem; padding: .15rem .55rem; border-radius: 5px; }
.count-figures { display: flex; gap: 1.5rem; flex-wrap: wrap; margin: 1.5rem 0; }
.count-figure strong { display: block; font-size: clamp(2.8rem, 11vw, 4.5rem); font-family: var(--display); font-weight: 700; line-height: .95; color: var(--loud-text); }
.count-figure span { font-size: .72rem; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); font-weight: 800; }
.count-arrow { align-self: center; font-size: 1.75rem; color: var(--ink); }

/* Forms */
.form-card { border: 2px solid var(--ink); border-radius: var(--radius); background: var(--card); padding: clamp(1.5rem, 3vw, 2.5rem); box-shadow: var(--stamp); }
.form-card h2, #result .card h2, #result h2 { font-size: 1.6rem; }
.form-row { margin-bottom: 1.4rem; }
label, legend { display: block; margin-bottom: .5rem; font-size: .74rem; font-weight: 800; text-transform: uppercase; letter-spacing: .08em; color: var(--muted); }
input[type=text], input[type=email], input[type=url], input[type=password], input[type=number], input[type=date], input[type=search], select, textarea {
  width: 100%; font: inherit; font-size: 1.05rem; color: var(--ink);
  background: transparent; border: 0; border-bottom: 2px solid var(--ink); border-radius: 0; padding: .65rem 0;
}
select { background: var(--card); border: 2px solid var(--ink); border-radius: var(--radius-sm); padding: .65rem .75rem; }
input:focus, select:focus, textarea:focus { outline: none; border-color: var(--loud-text); box-shadow: 0 3px 0 0 var(--loud); }
input::placeholder { color: #7a705e; }
textarea { min-height: 6rem; border: 2px solid var(--ink); border-radius: var(--radius-sm); padding: .65rem; background: var(--card); }
fieldset { border: 2px solid var(--ink); border-radius: var(--radius); padding: 1.25rem 1.25rem .75rem; margin: 0 0 1.25rem; }
legend { padding: 0 .5rem; color: var(--ink); }
.choice { display: flex; align-items: flex-start; gap: .75rem; padding: .5rem 0; margin: 0; cursor: pointer; font-size: .95rem; font-weight: 500; text-transform: none; letter-spacing: 0; color: var(--ink); }
.choice input { width: 1.15rem; height: 1.15rem; margin-top: .22rem; flex: none; accent-color: var(--loud); }
.hint { font-size: .85rem; color: var(--muted); margin-top: .4rem; }
.field-error { color: var(--error); font-size: .9rem; margin-top: .35rem; font-weight: 700; }
.alert { border: 2px solid var(--error); color: var(--error); background: #fff0ee; border-radius: var(--radius-sm); padding: .85rem 1rem; margin-bottom: 1.25rem; }
.notice { border: 2px solid var(--warn-text); background: var(--warn-bg); color: var(--warn-text); border-radius: var(--radius-sm); padding: .85rem 1rem; margin-bottom: 1.25rem; }
.hp { position: absolute !important; left: -10000px !important; width: 1px; height: 1px; overflow: hidden; }
.todo { border: 2px dashed var(--warn-text); background: var(--warn-bg); color: var(--warn-text); font-family: var(--mono); font-size: .85em; padding: 0 .3rem; border-radius: 4px; }

/* FAQ */
.faq-bold { border-top: 2px solid var(--ink); }
.faq-bold details { border-bottom: 2px solid var(--ink); padding: 1.6rem 0; }
.faq-bold summary { cursor: pointer; list-style: none; display: grid; grid-template-columns: 3.5rem 1fr 2rem; align-items: start; gap: 1rem; }
.faq-bold summary::-webkit-details-marker { display: none; }
.faq-num { font-family: var(--display); font-size: 1.6rem; color: var(--loud-text); line-height: 1.15; font-weight: 700; }
.faq-q { font-size: 1.2rem; font-weight: 700; font-family: var(--display); line-height: 1.3; }
.faq-icon { font-size: 1.8rem; color: var(--ink); font-family: var(--display); text-align: right; display: inline-block; transition: transform .2s ease; line-height: 1; }
.faq-bold details[open] .faq-icon { transform: rotate(45deg); }
.faq-bold .faq-answer { margin: 1.25rem 0 0 4.5rem; color: var(--muted); max-width: 40rem; }
.faq-bold .faq-answer p:last-child { margin-bottom: 0; }

/* Closing call to action */
.cta-band { text-align: center; padding: clamp(6rem, 13vw, 10rem) 0; }
.cta-band h2 { font-size: clamp(2.6rem, 7.5vw, 5.5rem); max-width: 16ch; margin-left: auto; margin-right: auto; }
.cta-band .lede { margin: 0 auto 2.5rem; }

/* Footer */
/* Footer: loud orange, ink outlines, a giant cropped wordmark */
.site-footer { background: var(--loud); color: var(--ink); border-top: 2px solid var(--ink); padding-top: clamp(2.5rem, 6vw, 4rem); overflow: hidden; font-size: .95rem; }
.site-footer a { color: var(--ink); text-decoration: none; }
.site-footer a:not(.btn):hover { text-decoration: underline; text-decoration-thickness: 2px; text-underline-offset: 4px; }
.footer-promises { list-style: none; margin: 0 0 clamp(2.5rem, 6vw, 4rem); padding: 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: .75rem; }
@media (min-width: 60rem) { .footer-promises { grid-template-columns: repeat(4, minmax(0, 1fr)); } }
.footer-promises li {
  display: flex; align-items: center; gap: .7rem; background: var(--card); border: 2px solid var(--ink); border-radius: 14px;
  box-shadow: 4px 4px 0 0 var(--ink); padding: .8rem 1rem; font-weight: 800; font-size: .88rem; line-height: 1.25;
}
.footer-promises .icon { width: 1.9rem; height: 1.9rem; padding: .35rem; background: var(--yellow); border: 2px solid var(--ink); border-radius: 50%; }
.footer-grid { display: grid; gap: 2.25rem; padding-bottom: clamp(2.5rem, 6vw, 3.5rem); }
@media (min-width: 48rem) { .footer-grid { grid-template-columns: repeat(3, minmax(0, 1fr)); } .footer-brand { grid-column: 1 / -1; } }
@media (min-width: 64rem) { .footer-grid { grid-template-columns: 1.6fr 1fr 1fr 1.2fr; } .footer-brand { grid-column: auto; } }
.footer-tagline { font-family: var(--display); font-weight: 700; font-size: clamp(1.4rem, 2.6vw, 1.9rem); line-height: 1.15; max-width: 24ch; margin-bottom: 1.25rem; }
.btn-ink { background: var(--ink); color: var(--paper); border-color: var(--ink); box-shadow: 4px 4px 0 0 var(--card); }
.btn-ink:hover { background: var(--card); color: var(--ink); }
.footer-status { display: flex; align-items: center; gap: .5rem; margin: 1.25rem 0 0; font-weight: 700; font-size: .85rem; }
.footer-col { display: flex; flex-direction: column; gap: .6rem; align-items: flex-start; }
.footer-col a { font-weight: 700; }
.footer-head { font-size: .72rem; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; margin: 0 0 .35rem; opacity: .8; }
.footer-address { font-size: .85rem; }
.footer-legal { display: flex; gap: 1rem; font-size: .85rem; }
.footer-giant {
  font-family: var(--display); font-weight: 700; color: var(--ink); line-height: .78; letter-spacing: -.04em;
  font-size: clamp(7rem, 30vw, 26rem); margin: 0 0 -.08em; padding: 0 clamp(1rem, 3vw, 2rem); white-space: nowrap; user-select: none;
}
.footer-bar { background: var(--ink); color: var(--on-ink); font-size: .82rem; position: relative; }
.footer-bar .wrap { display: flex; justify-content: space-between; gap: 1rem; padding-top: 1rem; padding-bottom: 1rem; }
.footer-bar a { color: var(--on-ink); font-weight: 700; }
.footer-bar a:hover { color: var(--loud); }

.calendly-box { min-width: 320px; height: 700px; background: #fff; border: 2px solid var(--ink); border-radius: var(--radius); overflow: hidden; }
.video { width: 100%; aspect-ratio: 16 / 9; border: 2px solid var(--ink); border-radius: var(--radius); background: var(--card); overflow: hidden; }

/* Admin */
.admin-bar { display: flex; gap: 1rem; flex-wrap: wrap; align-items: center; }
.filters { display: flex; gap: .75rem; flex-wrap: wrap; align-items: flex-end; margin-bottom: 1.5rem; }
.filters > * { flex: 1 1 10rem; }
.filters .btn { flex: 0 0 auto; }
.timeline { list-style: none; padding: 0; }
.timeline li { padding: .5rem 0; border-bottom: 1px solid var(--line); }
dl.fields { display: grid; grid-template-columns: max-content 1fr; gap: .4rem 1.25rem; }
dl.fields dt { font-weight: 800; color: var(--muted); }
dl.fields dd { margin: 0; overflow-wrap: anywhere; }
.inline-form { display: inline; }

/* Reveal on scroll (added by js/reveal.js; content is visible without JS) */
.js .reveal { opacity: 0; transform: translateY(24px); transition: opacity .8s ease, transform .8s cubic-bezier(.2, .7, .2, 1); }
.js .reveal.is-in { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { transition: none !important; animation: none !important; }
  .js .reveal { opacity: 1; transform: none; }
}
.grid h1 { font-size: clamp(2.2rem, 5vw, 4rem); }

/* ---------- Online store: icons, sales concepts, path, stickers ---------- */

/* Keep the hero copy at screen width on phones; the ad cards scroll instead. */
.hero-grid { grid-template-columns: minmax(0, 1fr); }
.hero-grid > * { min-width: 0; }
@media (min-width: 62rem) { .hero-grid { grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr); } }

.icon { width: 1.25em; height: 1.25em; fill: none; stroke: currentColor; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; vertical-align: -.2em; flex: none; }
.marquee span.d { display: inline-flex; color: var(--loud); }
.marquee span.d .icon { width: 1.35rem; height: 1.35rem; }

/* Sales concept shelf: scrolls on phones, grid on wider screens */
.shelf { display: flex; gap: 1.25rem; overflow-x: auto; scroll-snap-type: x mandatory; padding: 1.25rem 1.25rem 2rem; margin: 0 -1.25rem; }
@media (min-width: 48rem) { .shelf { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); overflow: visible; padding: 1rem 0 1.5rem; margin: 0; gap: 2rem 1.5rem; } }
@media (min-width: 72rem) { .shelf { grid-template-columns: repeat(4, minmax(0, 1fr)); } }
.sad {
  position: relative; flex: 0 0 15.5rem; scroll-snap-align: center;
  background: var(--card); border: 2px solid var(--ink); border-radius: 16px; box-shadow: var(--stamp);
  font-size: .8rem; line-height: 1.35; color: var(--ink); transition: transform .15s ease, box-shadow .15s ease;
}
.sad:hover { transform: translate(-2px, -4px) rotate(-.6deg); box-shadow: 9px 10px 0 0 var(--ink); }
.sad-media {
  aspect-ratio: 4 / 5; padding: 1.1rem; display: flex; flex-direction: column; justify-content: center; gap: .7rem;
  border-top: 2px solid var(--ink); border-bottom: 2px solid var(--ink); position: relative; overflow: hidden;
}
.sad .ad-headline { font-size: 1.6rem; }
.sad .ad-sub { font-size: .82rem; max-width: none; }
.sad .ad-foot span:first-child { font-weight: 700; color: var(--ink); }
.sad--loud .sad-media { background: var(--loud); }
.sad--sun .sad-media { background: var(--yellow); }
.sad--sky .sad-media { background: var(--sky); }
.sad--sage .sad-media { background: var(--sage); }
.sad--blush .sad-media { background: var(--blush); }
.sad--clay .sad-media { background: var(--loud-strong); }
.sad--ink .sad-media { background: var(--ink); color: var(--on-ink); }
.sad-icon { width: 2.6rem; height: 2.6rem; stroke-width: 1.8; }

/* Countdown */
.countdown { font-family: var(--mono); font-size: .8rem; font-weight: 700; margin: 0; display: flex; gap: .25rem; align-items: baseline; flex-wrap: wrap; }
.countdown span { background: var(--ink); color: var(--paper); border-radius: 6px; padding: .3rem .4rem; font-size: 1.05rem; min-width: 2.2rem; text-align: center; }
.spin-slow { animation: spin 8s linear infinite; }

/* Bundle: three items drop into the box */
.bundle { position: relative; height: 4.2rem; width: 6.5rem; }
.bundle i { position: absolute; bottom: 1.7rem; width: 1.25rem; height: 1.25rem; border: 2px solid var(--ink); border-radius: 50%; background: var(--card); animation: drop 3.6s ease-in infinite; }
.bundle i:nth-child(1) { left: 1.1rem; animation-delay: 0s; background: var(--loud); }
.bundle i:nth-child(2) { left: 2.6rem; animation-delay: .35s; background: var(--sky); }
.bundle i:nth-child(3) { left: 4.1rem; animation-delay: .7s; background: var(--sage); }
.bundle-box { position: absolute; left: 1.2rem; bottom: 0; width: 4.2rem; height: 2.6rem; stroke-width: 1.6; background: var(--yellow); }
@keyframes drop { 0%, 15% { transform: translateY(-2.5rem); opacity: 0; } 35% { opacity: 1; } 55%, 80% { transform: translateY(1.6rem); opacity: 1; } 100% { transform: translateY(1.6rem); opacity: 0; } }
.price { margin: 0; display: flex; align-items: baseline; gap: .5rem; font-size: 1.05rem; }
.price s { color: var(--muted); }
.price strong { font-family: var(--display); font-size: 1.6rem; }
.pill { font-size: .62rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; background: var(--ink); color: var(--yellow); padding: .2rem .5rem; border-radius: 999px; }

/* Free shipping bar with a moving truck */
.ship { position: relative; padding-top: 1.6rem; }
.ship-bar { height: .7rem; border: 2px solid var(--ink); border-radius: 999px; background: var(--card); overflow: hidden; }
.ship-bar span { display: block; height: 100%; width: 0; background: var(--ink); animation: fill 4s cubic-bezier(.3, .7, .3, 1) infinite; }
.ship-truck { position: absolute; top: 0; left: 0; width: 1.6rem; height: 1.6rem; animation: drive 4s cubic-bezier(.3, .7, .3, 1) infinite; }
@keyframes fill { 0% { width: 0; } 60%, 85% { width: 80%; } 100% { width: 80%; opacity: .4; } }
@keyframes drive { 0% { left: 0; } 60%, 85% { left: calc(80% - 1.6rem); } 100% { left: calc(80% - 1.6rem); opacity: .4; } }

/* Restock stamp and stock bars */
.stamp-pop {
  position: absolute; top: 1rem; right: 1rem; transform: rotate(12deg);
  font-family: var(--display); font-weight: 700; font-size: 1.1rem; padding: .35rem .8rem;
  border: 2px solid var(--ink); border-radius: 999px; background: var(--card); animation: pop 2.6s ease-in-out infinite;
}
@keyframes pop { 0%, 100% { transform: rotate(12deg) scale(1); } 50% { transform: rotate(8deg) scale(1.12); } }
.stock { display: flex; gap: .35rem; align-items: flex-end; height: 2.2rem; }
.stock span { flex: 1; border: 2px solid var(--ink); border-radius: 4px; background: var(--card); animation: restock 3s ease-out infinite; transform-origin: bottom; }
.stock span:nth-child(2) { animation-delay: .15s; } .stock span:nth-child(3) { animation-delay: .3s; }
.stock span:nth-child(4) { animation-delay: .45s; } .stock span:nth-child(5) { animation-delay: .6s; }
@keyframes restock { 0% { height: 10%; } 45%, 100% { height: 100%; } }

/* Cart reminder */
.cart-bob { position: relative; width: max-content; animation: bob 1.8s ease-in-out infinite; }
.cart-count {
  position: absolute; top: -.35rem; right: -.6rem; min-width: 1.3rem; height: 1.3rem; border-radius: 999px;
  background: var(--loud); color: var(--ink); font-weight: 800; font-size: .72rem; display: grid; place-items: center;
  border: 2px solid var(--on-ink); animation: pulse-badge 1.8s ease-in-out infinite;
}
@keyframes bob { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(-6px) rotate(-4deg); } }
@keyframes pulse-badge { 0%, 100% { transform: scale(1); } 50% { transform: scale(1.25); } }

/* Subscribe, gift, launch */
.spin { animation: spin 3.5s linear infinite; }
@keyframes spin { to { transform: rotate(360deg); } }
.hop { animation: hop 1.6s cubic-bezier(.3, 0, .3, 1) infinite; }
@keyframes hop { 0%, 100% { transform: translateY(0); } 30% { transform: translateY(-12px) rotate(-8deg); } 55% { transform: translateY(0) rotate(4deg); } }
.twinkle { animation: twinkle 2s ease-in-out infinite; }
@keyframes twinkle { 0%, 100% { transform: scale(1) rotate(0); opacity: 1; } 50% { transform: scale(1.2) rotate(20deg); opacity: .7; } }
.swatches { display: flex; gap: .45rem; }
.swatches i { width: 1.6rem; height: 1.6rem; border-radius: 50%; border: 2px solid var(--ink); background: var(--card); }
.swatches i:nth-child(1) { background: var(--sky); } .swatches i:nth-child(2) { background: var(--sage); } .swatches i:nth-child(3) { background: var(--blush); }
.swatches i.new { background: var(--yellow); animation: pop 2s ease-in-out infinite; }

/* From scroll to sale path */
.path { list-style: none; margin: 0; padding: 0; display: grid; gap: 0; position: relative; counter-reset: none; }
@media (min-width: 64rem) { .path { grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 1.25rem; } }
.path::before { content: ""; position: absolute; left: 1.9rem; top: 2rem; bottom: 2rem; border-left: 2px dashed var(--on-ink-muted); opacity: .5; }
@media (min-width: 64rem) { .path::before { left: 2rem; right: 2rem; top: 1.9rem; bottom: auto; border-left: 0; border-top: 2px dashed var(--on-ink-muted); } }
.path::after {
  content: ""; position: absolute; width: .9rem; height: .9rem; border-radius: 50%; background: var(--loud);
  border: 2px solid var(--on-ink); left: 1.5rem; top: 2rem; animation: travel-y 6s linear infinite;
}
@media (min-width: 64rem) { .path::after { top: 1.5rem; left: 2rem; animation-name: travel-x; } }
@keyframes travel-y { 0% { top: 2rem; opacity: 0; } 5% { opacity: 1; } 95% { opacity: 1; } 100% { top: calc(100% - 2.5rem); opacity: 0; } }
@keyframes travel-x { 0% { left: 2rem; opacity: 0; } 5% { opacity: 1; } 95% { opacity: 1; } 100% { left: calc(100% - 3rem); opacity: 0; } }
.path-step { position: relative; display: grid; grid-template-columns: 4rem 1fr; column-gap: 1rem; padding: .9rem 0; }
@media (min-width: 64rem) { .path-step { display: flex; flex-direction: column; gap: .35rem; padding: 0; } }
.path-node {
  grid-row: span 3; position: relative; z-index: 1; width: 3.8rem; height: 3.8rem; border-radius: 50%;
  display: grid; place-items: center; background: var(--ink); color: var(--on-ink); border: 2px solid var(--on-ink);
  animation: light 6s linear infinite; animation-delay: calc(var(--i) * 1s);
}
.path-node .icon { width: 1.6rem; height: 1.6rem; }
@keyframes light { 0%, 4% { background: var(--loud); color: var(--ink); transform: scale(1.1); } 14%, 100% { background: var(--ink); color: var(--on-ink); transform: scale(1); } }
.path-num { font-family: var(--mono); font-size: .72rem; color: var(--on-ink-muted); margin-top: .4rem; }
.path-step strong { font-family: var(--display); font-size: 1.25rem; line-height: 1.15; }
.path-step .muted { font-size: .9rem; }

/* Hero stickers and toast (desktop only, the ad cards carry phones) */
.toast, .sticker { display: none; }
@media (min-width: 62rem) {
  .toast {
    display: flex; align-items: center; gap: .6rem; position: absolute; z-index: 30; left: -1.5rem; top: 15.5rem;
    background: var(--card); border: 2px solid var(--ink); border-radius: 14px; box-shadow: 4px 4px 0 0 var(--ink);
    padding: .6rem .9rem .6rem .7rem; animation: toast 7s ease-in-out infinite;
  }
  .toast .icon { width: 1.9rem; height: 1.9rem; padding: .35rem; background: var(--loud); border: 2px solid var(--ink); border-radius: 50%; }
  .toast strong { display: block; font-size: .85rem; line-height: 1.1; }
  .toast small { display: block; font-size: .68rem; color: var(--muted); }
  .sticker {
    display: inline-flex; align-items: center; gap: .4rem; position: absolute; z-index: 25;
    font-weight: 800; font-size: .72rem; letter-spacing: .08em; text-transform: uppercase;
    border: 2px solid var(--ink); border-radius: 999px; padding: .4rem .75rem; box-shadow: 3px 3px 0 0 var(--ink);
  }
  .sticker .icon { width: 1.1rem; height: 1.1rem; }
  .sticker-ship { background: var(--sky); right: -1rem; bottom: 5.5rem; transform: rotate(-6deg); animation: wobble 4s ease-in-out infinite; }
  .sticker-sale { background: var(--yellow); left: 9rem; bottom: 4.5rem; transform: rotate(5deg); animation: wobble 4s ease-in-out infinite reverse; }
}
@keyframes toast { 0%, 8% { opacity: 0; transform: translateX(-1rem); } 14%, 55% { opacity: 1; transform: none; } 62%, 100% { opacity: 0; transform: translateX(-1rem); } }
@keyframes wobble { 0%, 100% { rotate: 0deg; } 50% { rotate: 6deg; } }
.site-footer .btn-ink { color: var(--paper); }
.site-footer .btn-ink:hover { color: var(--ink); }
@media (max-width: 47.99rem) { .footer-grid { grid-template-columns: 1fr 1fr; } .footer-brand, .footer-grid > .footer-col:last-child { grid-column: 1 / -1; } }

/* Logo: price tag mark + lowercase serif wordmark */
.wordmark { display: inline-flex; align-items: center; gap: .5rem; }
.wordmark span, .footer-giant span { text-transform: lowercase; }
.logo-mark { width: 2.5rem; height: 2.5rem; flex: none; overflow: visible; }
.logo-tag { transform-box: view-box; transform-origin: 30px 30px; transform: rotate(-12deg); transition: transform .25s cubic-bezier(.3, 1.6, .5, 1); }
.wordmark:hover .logo-tag { transform: rotate(-24deg); }
.logo-badge { transform-box: fill-box; transform-origin: center; }
.wordmark:hover .logo-badge { animation: pulse-badge .9s ease-in-out 2; }
.footer-giant { display: flex; align-items: flex-end; gap: .08em; }
.logo-giant { width: .78em; height: .78em; margin-bottom: .1em; }
.logo-giant .logo-tag path:nth-of-type(2) { fill: var(--yellow); }
.logo-giant .logo-badge { fill: var(--card); }

/* Account lead's Meta certification badge */
.cert { display: flex; align-items: center; gap: 1rem; margin-top: 1.5rem; padding: .9rem 1.1rem .9rem .9rem; background: var(--card); border: 2px solid var(--ink); border-radius: var(--radius); box-shadow: 4px 4px 0 0 var(--ink); max-width: 30rem; }
.cert img { width: 4.5rem; height: 4.5rem; flex: none; display: block; }
.cert p { margin: 0; line-height: 1.35; }
.cert strong { display: block; font-size: .98rem; }
.cert span { display: block; font-size: .85rem; color: var(--muted); margin-top: .2rem; }
.cert-link { flex: none; border-radius: 50%; }

/* Secondary CTA: book a call */
.btn-outline { display: inline-flex; align-items: center; justify-content: center; gap: .5rem; background: var(--card); }
.btn-outline .icon { width: 1.1rem; height: 1.1rem; }
.section-ink .btn-outline { border-color: var(--on-ink); box-shadow: 5px 5px 0 0 var(--on-ink); }
.section-ink .btn-outline:hover { box-shadow: 2px 2px 0 0 var(--on-ink); }
.site-footer .btn-outline { color: var(--ink); }