About
About Axon
A small team that runs Meta ads for DTC brands. One team sets profit targets, makes new ad concepts in house, and buys media against contribution margin instead of ROAS.
Who runs your account
Shubby Oddy
Account lead
Shubby is a Meta Certified Media Buying Professional who works with DTC ecommerce companies on their Meta campaigns, on accounts spending up to $5M a month. Before paid social, Shubby spent five years running international logistics and 3PL operations, so shipping costs, fulfilment and margins are familiar ground.
Meta Certified Media Buying Professional Shubby Oddy's personal certification from Meta.
You will always know who is running your account and why we made the calls we made that week.
What you can check
- Who runs your account, by name
- A profit target agreed from your own margins before we start
- A weekly readout against that target
- A 30 day exit, with every asset staying yours
How we measure our work
Every engagement starts with a profit target agreed from your real margins. Our target for every client is 20% more profit from Meta in 90 days, and we report against it every week and every month.