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A one page report on your live Meta ads against three competitors, sent within 24 hours.

  • Your live ads grouped into the ideas behind them
  • The same for three competitors, so the gap is visible
  • The longest-running ads on both sides
  • Three concepts you are not running, each with a hook and a short brief

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Sample Invented brands. Not a real client or real data.

Concept Gap Report: Fernhollow Sample Goods (fictional brand)

Live ads checked 1 November 2026

40live ads
5distinct concepts

Your competitors run 7 to 11 concepts.

You against three competitors

BrandLive adsConcepts
Fernhollow Sample Goods (fictional brand)405
Brightmoor Sample Co. (fictional)5211
Kestrel Example Labs (fictional)289
Orchard Demo Goods (fictional)357

Longest-running ads

Ads that keep running are usually earning their spend. Spend itself is not public.

  • Brightmoor Sample Co. (fictional): Customer unboxing filmed on a phone, no voiceover (143 days)
  • Kestrel Example Labs (fictional): Founder answers the three most common objections (97 days)
  • Fernhollow Sample Goods (fictional brand): Discount static with the bestseller on a plain background (64 days)

What we found

  • 31 of 40 live ads are versions of the same two ideas.
  • Most new ads in the last 30 days change the hook text, not the idea.
  • No ads show the product in use by a real customer.
  • Every static uses the same layout and colour block.
  • Founder video is absent from the account.

Three concepts you are not running

  1. The 30 day diary.
    Hook: "Day 1 versus day 30, same customer, same bathroom mirror."
    One customer films a short clip once a week for a month. Cut to 30 seconds with a day counter on screen. No script, no music bed, captions only.
  2. Founder on the factory floor.
    Hook: "This is why it costs more than the one at the supermarket."
    Two minutes of the founder walking the production line, naming one choice that costs more and why. Shot handheld. Cut a 20 second version for Reels.
  3. Side by side.
    Hook: "Same price per use. Very different ingredients list."
    A plain static comparing the product with the common alternative on three rows only. No lifestyle imagery. Test two headline variants.