Free tool

Break-even ROAS calculator

Most brands set a ROAS target without checking it against their margins. Enter your numbers to see the ROAS you need to break even, and the ROAS that keeps a profit.

Average order value ($)

Revenue per order, before refunds.

Product cost per order ($)

What the goods in one order cost you.

Shipping and fulfilment per order ($)

Postage, packing and pick fees you pay.

Payment and platform fees (% of order)

Card fees and store platform fees. Often about 3%.

Returns and refunds (% of revenue)

Revenue you give back on average.

Profit margin you want to keep (% of revenue)

What should be left after ads. 10% is a common starting point.

Your current ROAS (optional)

From Ads Manager, to see what it earns today.

How it works

Contribution per order is what is left after product, shipping, fees and returns. Break-even ROAS is your order value divided by that number.

Example: an $80 order that leaves $41.60 after costs breaks even at a ROAS of 1.92, and needs 2.38 to keep a 10% margin.